![]() The Meaning of Color and Symbolic Storytelling With color, horror can use a visual shorthand to evoke a wide array of inbuilt associations. Horror, like color, relies heavily on our “gut” reactions.Īs Chelsea Davis explains in “Color in Horror: The Grim Rainbow of American Gothic Fiction, “The first and most formidable weapon in each story’s arsenal is one that draws its power from inborn human reactions to certain colors, using our biology against us.” Horror is an evocative genre, using all tools at its disposal for, ultimately, a single purpose: to scare us. Here, colors share a trait with horror in that they unlock unconscious, innate emotions. ![]() ![]() Color is all around us, ascribed a primal meaning that preexists rational thought.
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